How Can A Social Marketing Consultant Help Your Business

Where is YOUR website? When someone searches online for the product or service you offer, will they find you or your competition? Watch a free video here Thanks for visiting!

What is a social marketing consultant / manager and how can one help your business?

According to Inc. Magazine, 91% of all businesses they surveyed are attempting to promote their businesses using social media. Social media includes blogs, facebook, twitter, linked in, myspace, youtube, the list goes on. Social spaces include anywhere where you can interact directly with your potential customers / clients / business partners.

Why does the study say the 91% are attempting to use social media to build their business? Because, for the majority of them, what they are doing is NOT working. Businesses come onto social media platforms and quickly find out that traditional marketing methods do not work. They end up frustrated, throwing up their hands and exclaiming “Social marketing does not work!!”

A social marketing consultant / manager knows the ins and outs of social marketing. she knows how to get the most benefit from these types of sites. She will show you how to interact on social media sites and how to set up your profiles. She will clean up and modify your social spaces profiles. If you don’t have profiles yet, she can set them up for you. She can also go in and do weekly maintenance on these sites so you don’t have to wade through all of the mess in order to interact with your potential customers or business partners.

To sum up – a social marketing consultant or manager makes your job a lot easier and less stressful.

Fill out the form on the right for a free consultation to see how I can help you.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace
Posted in Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Importance of a Secure Shopping Cart

Be sure to see the update at the bottom of this post.

We recently moved from KY back to upstate NY. My daughter is a honey mustard snob!! She will tell you so herself. We’ve tried honey mustard after honey mustard and none were satisfactory until she found Johnny Fleeman’s when we lived in KY. She fell in love. Before we left KY we made sure we had her Johnny Fleeman’s to go with us. A couple weeks ago she ran out and we searched everywhere around here for a honey mustard that would “cut the mustard” ;-) . None did so I went online and did a search. I found the makers of Johnny Fleeman’s online. She was so excited that we could order it and have it delivered. I added 2 bottles to the shopping cart and checked out even though I felt the $11.91 (cheapest) shipping charge was highway robbery.

About a week later, I get an email from them saying my order is scheduled to ship that day. Well…I’m a little miffed that they waited an ENTIRE WEEK to ship, but relieved that she will soon quit bugging me about when it will arrive.

Not so fast…this morning I get an email from a person at the company. This is not an auto generated email from a credit card processor, it is an email from a real person at the company. It says:

Thank you for your recent order for Johnny Fleeman Products. However, I can not get your credit card to go through. Can you please give me a call to see if I have a wrong number or something.

The only time you should ever get an email from a person who sees your full card number is if you fill out an order form by hand or if you call in your card number. If you are entering it online, the secure credit card processor encrypts the number so no one at the company (or anywhere else for that matter) ever sees your full card number.

I proceed to check my credit card balance online and find out that my card is on hold. The credit card company had tried to contact me on Friday, but I did not get the message yet. There was an attempted charge to an airline in Finland that they considered unusual behavior. Thank goodness they put a hold on it when they were unable to contact me. This is a new card that I got 6 months ago because I lost my old one. So this is a new card number. I went back through all of my charges and the only place I used the card other than secure sites and swiping it at a terminal was at Johnny Fleeman’s site. I went back to check and sure enough, they are NOT a secured site.

I made a rookie mistake. I know better. I build websites and integrate shopping carts. My daughter was excited and I didn’t pay attention. I entered my card info into a non secure website. Here is the site address as it appears in the “enter your credit card details” part of the order process:

(See the full screen shot HERE)

This is wrong on so many levels. First, if you note the beginning of the URL. It is http:// – NEVER, EVER, EVER put your card details into a site that does not begin with https:// The S needs to be there. The only way a site can get the S in their URL is to have a secure shopping cart. If you notice, the URL has the word “secure” in it. That is a ploy by the web designer to get you to believe it is a secure site. The form is simply hosted in a FOLDER named “secure”. The site is far from secure.

Unsecured sites like these cause problems for EVERYONE. It is so easy to get a secure online shopping cart these days. Any business who does not have one is negligent (in my opinion) and deserves to lose business.

If you have a business and take online payments, DO NOT SKIMP to save money. Spend a couple extra bucks for the security certificate and a reputable online shopping cart or just take paypal payments. Either are sufficient. Will it cost you a little bit per transaction and/or per month? Absolutely!! Is it worth it in the long run? Absolutely!! If you have no clue how to do this, feel free to fill out the form on the right side of this page and I’ll be happy to contact you and give you a quote on getting a secure shopping cart up for you.

Bottom line – don’t do business with companies that:

1. Have unsecured sites
2. Don’t ship products until a week after the order is placed
3. Have no order confirmation email that goes out immediately, leaving the customer in limbo wondering what’s going on

PLEASE SPREAD THE WORD ON THIS!! THIS IS HIGHLY IMPORTANT. These companies need to know we (internet purchasers) aren’t going to stand for it anymore.

Unfortunately, my daughter will have to suffer with the “I guess this will do if I have no other choice” honey mustard until Johnny Fleeman’s decides to get a security certificate and a secure shopping cart. :-(

UPDATE – I am happy to announce that I heard directly from the owner of Johnny Fleeman’s.  He was not aware of the fact that his site had recently been unsecure due to website designer changes.  He instructed his new webmaster to take the order page offline until a security certificate has been obtained.  He also sent my daughter her honey mustard at no charge.  GREAT customer service!!  If you are in or around TN, look for Johnny Fleeman products at your local Kroger grocery store.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace
Posted in Internet Marketing | Tagged , , , , , , , , , , , , , , , , , , , , | 3 Comments

I Love Summer Sale

Yes – I know – summer is NOT officially here yet, however, it’s been BEAUTIFUL out here on the bay and I’m loving the nice weather. So…that puts me in an awesome mood. That’s good for you.

Do you have a business (online or brick and mortar) and need more sales? I can help. Read through my blog and see what I do. Visit my pricing page here. Between now and 11:59 pm Sunday June 6th, I am slashing my prices in HALF!! 50% off the prices you see on my pricing page if you put in your request for services and pay before the end of the day on Sunday.

It doesn’t get any better than that. You won’t find prices this low for high quality work anywhere!! With my help, you can have a dramatic increase in the number of people who are coming to your website and doing business with you. This way you can focus on YOUR business and let me focus on the marketing.

Less stress – more money…who doesn’t want that?

But you have to act fast. Fill out the form on the right and I’ll get back with you. The only catch is this – I will be busy, so you have to be available for a call when I call you. I will not play phone tag through this promotion. Just filling out the form does not get you into the 50% off category. You MUST state in the comments what work you want done, your URL if you have a site now and what help you are requesting. If you don’t have a website now, tell me about your business. I will call you for a quick consultation then send you an invoice to be paid by Sunday June 6, 2010 at 11:59 pm. It’s that easy.

Well…what are you waiting for? GO…NOW…Check out the prices then come back here and fill out the form!!!

I look forward to helping you drive more traffic to your business!!!

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace
Posted in Internet Marketing | Tagged , , , , , , , , , , , , , , , | Leave a comment

Where is Your Website?

If you are in business, you need a website. Maybe you already have one but it’s not doing much other than sitting there.

Click on the video below for access to a free webinar replay explaining why you MUST have a properly built website and how to get traffic to it.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace
Posted in Internet Marketing | Tagged , , , , | Leave a comment

Anyone Can BUILD a Website

It’s true. There are so many programs out there that practically anyone who can use a computer can build a website. However…not anyone can make that website into something useful for the person or business it represents.

I am totally shocked when I see websites that were built by so-called professionals.

Here’s an email that I received recently:

Hi Roxanne,

I came across your website after doing a search on the internet. I see that you help local businesses get listed on the internet. I own a construction company in (city/state removed). 4 years ago I paid a guy $2500 to build a website for me and do what he said was optimize it. He told me that everyone has a website and if I get mine now I’ll be ahead of the game. My website is (website removed). I did the test you have on your website. I googled construction in (city/state removed). My website isn’t anywhere on the first 5 pages. I gave up looking after that. Can you help me?

Sincerely,
(name/company removed)

This is SAD!!! I went to the website in question. Here is my response to this gentleman:

Hi (name removed),

I took a look at your site. It is actually a nicely built website with great visual appeal. However…the old saying “If you build it, they will come” does not apply here. The search engines use a number of different criteria to decide what sites to list when someone does a search. One thing they look at is the coding behind the site. I looked at the coding behind your site and the person who built it knew nothing about coding the site for the search engines.

I’m sure this all sounds like a foreign language to you at this point. Unfortunately, the bottom line is, 4 years ago, you paid a guy $2,500 to do a $500 job. There are many people who think they know what they are doing, but in reality, do not. Your website (if he had done his job properly) should have been listed in the search engines within a month and (again, if he had done his job properly) should have netted you well over $2,500 in business over the past 4 years. The website was not coded properly and you have not had that additional business.

Fortunately, I can help. I would love to discuss this further with you. You are about 15 minutes away from me. Can we meet at (place removed) for coffee and discuss your options? I know you are entering your busy time, so if you can give me 2 or 3 specific times over the next week or two that work for you, I will make one of them work for me.

I look forward to talking with you.

Warm Regards,

Roxanne Green
Internet Marketing Consultant
315-236-2119

I am appalled at how someone can take that amount of money from a person and basically do next to nothing for them. He did design a great looking site with lots of photos of the construction. However, photos do not get picked up by the search engines unless THEY are properly coded. Naming them img1, img2, etc… will not get them picked up.

If you have a website for your local business, do the test HERE. If your website doesn’t pass the test, contact me for a free consultation.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace
Posted in Internet Marketing | Tagged , , , , , , , , , , , , , , , , , | Leave a comment