I was talking with a local contractor the other day. He was saying that the calls for jobs just aren’t coming in this year like usual. After probing a little bit, I found out that the past 2 to 3 years, his calls have been declining.
I asked him a very important question. “Let’s say you moved to a new town and need a plumber. How do you find one?” He said he would first go to google, search for “plumber” in the town he’s in, then look at their website. I asked him what else he might do. He said he would see if there were testimonials on the site. He would then go to facebook and see if they have a facebook page so he could see what other people were saying there.
Great! That is exactly what the average person does when looking for a service provider. Now…where is your website and facebook page? UH…UH…Well…UH…I thought about doing that, but really can’t afford it right now.
Really? Let me ask you one question.
Knowing that the average person does not even touch a phone book anymore and they use the internet to find what they need, can you really afford to NOT have an internet presence?
He agreed that, considering how the average person looks for a business, he really needed to figure out how to afford to have an online presence. It can be relatively inexpensive if you set up your website as a WordPress site and your facebook presence as a business page. I now have a new client who needs a website, blog and facebook page for his business.
